About Us

The principals of C2 have been lending to agriculture for over 30 years. We service both the production and agribusiness operation by providing debt capital to meet a variety of needs. During the last 25 years, loan commitments have ranged in size from $2.0 million to $100 million.

We have a successful blueprint for identifying the best creditors and loan terms available for your company. We access several capital resources (both internally and outside) to meet your financing needs.

Our staff has worked for the major financial institutions within the U.S. As a result, we understand why specific terms are offered by certain lenders, how credits are analyzed, priced and structured.

Our customers seek to make the most informed credit decision for their organization. We keep up with the financial marketplace and provide the most current market data available from which they can base their decision.

About the Founder
Craig Cruickshank is a Principal of the C2 Capital Group, Inc. He grew up in a farming family, attended the University of the Pacific and then received his MBA from Santa Clara University. Prior to starting C2 Capital Group, Craig held management positions at Bank of America, Doane-Western, Wells Fargo Bank and MetLife. A few of the institutions with whom he has placed debt include: the Federal Land Bank, Production Credit Association, Connecticut General, Aetna, MONY and Travelers.

Craig is a past President and Board Member of the Ag Lenders Society, a non-profit organization whose purpose is to serve as the premier provider of education and information for professionals engaged directly or indirectly in the business of agricultural lending.

John AndrewsC2 Capital Group made us feel like we were their only customer. We found a new approach to securing credit that is fair, thorough, expedient and effective. The bottom line is that our company improved it’s cash flow and profits.

Johnny Andrews, President
Andrews Farming Company


I was pleased with the results. C2 Capital Group understands the credit market dynamics, took time to understand our business plan and was our advocate in the loan negotiations. We worked with them on several financing projects over a period of 4 years which introduced us to new lenders, maintained existing credit relationships and secured beneficial credit terms.

Terry Nielsen, Chief Financial Officer
Ace Tomato Company (1998-2008)